Digital Channel Specialist - Trust Communications

Role/Department Summary: The Digital Channel Specialist will work closely with the Director of Donor Channels to guide the Trust’s email and text messaging programs. They ensure best practices are implemented across email communications, build email plans, and work with our in-house creative team to ensure the end products meet program goals. Responsibilities: Develop email strategy and oversee execution across campaigns helping to ensure that the organization is employing best practices, conducting tests, and effectively communicating with stakeholders in email Oversee emails built by vendor partners to ensure they meet organizational standards and as needed, build emails Collaborate with cross-organizational teams to manage audience lists for email and text Create text messaging plans for event recruitment and engagement, and broadcast messaging to support fundraising Work in close collaboration with the Director of Donor Channels to develop email plans that are strategic and center the donor journey and expand our use of SMS Work with the in-house creative team and external vendors to ensure email and text creative align with best practices Assess performance and help stakeholders understand results and key learnings Education Requirements: A Bachelor’s degree and a min of 3 years’ experience in marketing activities with focus on email marketing, social media, cause marketing or website development industries is required Experience: Demonstrated experience with Blackbaud products, especially Luminate Online and Team Raiser, or similar email and CRM tools (Blackbaud) Familiarity with broadcast text messaging tools like Hustle Ability to independently manage work, communicate clearly and effectively with stakeholders The posted pay range is Boston Children’s reasonable and good-faith expectation for this pay at the time of posting. Any base pay offer provided depends on skills, experience, education, certifications, and a variety of other job-related factors. Base pay is one part of a comprehensive benefits package that includes flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes. Experience the benefits of passion and teamwork.